If you are prepared to see the growth of your traffic, we have areas that you must start or take measures to improve.
A blog is an effective way to improve your e-commerce website, improving your organic traffic. Ideally, you should post new and unique blog content several times a week. It's a way to provide your customers with informative and entertaining content that places them in an authorized position.
Giving detailed information about products on your online store
This is what comes to your mind at the first instance. It is not a good idea to publish long texts in the pages of the product. Visitors expect to see only general information here only to capture the main features of the product or the technical data.
Mostly, the blog is created for customers. In your blog any detailed analysis and descriptions about the use of certain products with examples, illustrations and useful tips are accepted.
Try to increase citations and get links back to your online store.
If you offer interesting content on your blog, it's a good chance to get backlinks to the online store. There are many products with boring or standard descriptions on their pages. For good results in the Google ranking, backlinks are needed, but it's not so easy to get.
In your blog you can post useful tips, recommendations or "make" articles and make the content more interesting, so there is more chance of getting backlinks.
Get your content on social networks
Almost everyone is on social media. According to the same Payfort report, between 85% and 90% of Internet users in the region are present in different social networks, especially Facebook. Although Google+ is still far from competing with Facebook, being active in this platform by sharing the post of your blog can benefit your Google ranking.
Until today, there are still many debates as if social activities were directly related to SEO or not. But one thing is safe, as long as your website is popular in different social networks, you must have at least an indirect impact on your ranking. To increase social interactions, include the buttons to share social networks on the pages of products and articles on your website.
Start with an article that drives traffic
When you are done coming up with topics your potential customers will like reading, keyword research tool should be used to look up the keywords that people maybe using online to search for answers on those topics.
A tool that is very easy to use that you can try is SEMRush.
If you need keywords to add to your posts all you need do is visit SEMRush homepage and type in the topic ideas in the field provided and click on ‘Start Now’. SEMRush will find out if the keywords are searched by people and/or if there are other relevant ones.
Promote products in content
Before publishing on a blog post, optimize it to generate the maximum sales from the generated traffic. The easiest way to do this is to promote your online store on your blog. You can display ads throughout the store or in one or more of your products. Showing one or a few products might work better because you can write very targeted articles.
Convert traffic to prospects
This method of converting traffic to leads is something that every e-commerce blog should do because only a small percentage of visits will turn to sales.
Most people will not buy your products immediately for a variety of reasons. They might be slightly curious on the subject right now, they might not be sure which product to buy, they might not have the money, they might wait for season sales, etc. The reasons are endless.
This means that they cannot buy now, but they will most likely in the future. Therefore, when you enter your e-mail address, you will be able to promote your products in the future when they are ready to buy.
The capture of e-mail addresses also allows you to feed your subscribers with free and useful content. This can be very effective for generating customers. Especially if they are on the fence about the credibility of your products or your business.
Tip: If you are new to eCommerce and looking for good order management software, you should try EMERGE App.
Make a small article about your product
Tell the stories of recent customers and your answer or answer to get them - again, this adds a human touch to your e-commerce store, as well as tutorials on how to use your products, which show that you care.
Reveal how you started and how your business has changed over the years to better serve your customers. This is a great article to write when you deploy new systems to improve the customer experience.
Mention your name and the name of your team in a post
Sharing your team or yourself in your blog posts builds trust in your business. It gives people more of "Fast Shipping" or "High Quality", it makes your business real and gives people a reason to come back to your store and will result in repeat sales, be it sales or visitors is always a bonus!
Use your blog now to drive more online sales
These are all steps you need to take to promote your e-commerce site by blogging. Start by creating a strategy that attracts potential buyers. After that, search on keywords and social networks to find blog topics that will drive traffic.
Then create the content and optimize it for search engines, shares and sales. Finally, promote post and generate traffic that will be converted into sales.
And do not forget to capture the traffic (leads) that does not want to buy from you immediately.